Entice with Incentives to Drive Traffic to Website
Tweet Most of you know that one way to drive people to a website is by putting the address on everything that might get in front of the eyes of potential customers. I’d like to provide another...
View Article38% Decline in Direct Mail Predicted
I recently had a conversation with Gordon Borrell, CEO, Borrell Associates, Inc., in which he made some startling predictions for the future of several advertising markets. Borrell’s team specializes...
View ArticlePennies in Direct Mail
Every once in a while I hear about a marketing promotion that has gone horribly wrong. When I first heard about a Reader’s Digest campaign from 1956 that involved pennies, I thought it was another...
View ArticleCensus’ Direct Mail Tactics
Going through my mail a few days ago, I came across a letter from the U.S. Census Bureau. I read it and was baffled to find it alerting me to the arrival of the census forms next week. “What a stupid...
View ArticleEmail Marketing: Avoid the pitfalls of a direct-mail mindset
Companies used email marketing as a digital form of direct mail for years. We now know email is not direct mail, but some companies continue reliving the past. Here are a few examples ...
View ArticleHow a B2B Marketing Team Used Zombies to Win Over the C-Suite
This video from the MarketingSherpa archive explains how SunGard Availability Services took advantage of a pop culture meme to triple its deal size and attributed 40% of its revenue to Marketing.
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